This Privacy Policy describes how 44pk collects, processes, stores, and protects personal data belonging to players and visitors who use the 44pk platform at 44pk.ws. We take data privacy seriously — not because it is a regulatory checkbox, but because Pakistani players deserve to know exactly what happens to their information when they register, deposit, bet, or contact support. This document is written in plain language alongside formal legal terms so it is genuinely useful to you.
These principles guide every data processing decision made at 44pk. They summarise our approach — the full policy detail follows below.
44pk collects personal data only for specific, explicit, and legitimate purposes. We do not repurpose data collected for one reason to serve an unrelated objective. Data collected for KYC identity verification is not used for marketing analytics, and vice versa.
We collect only the minimum personal data required to deliver the 44pk service, comply with our licensing obligations, and fulfil anti-money laundering requirements. We do not collect data speculatively or "just in case" it might become useful later.
All 44pk player data is protected by 256-bit SSL encryption in transit and AES-256 encryption at rest. Access to player personal data within 44pk is restricted to staff with a legitimate operational need and is logged for audit purposes.
44pk does not sell, rent, or trade your personal data to third parties for their own commercial purposes under any circumstances. Data is shared with third parties only where operationally necessary — payment processors, KYC providers, and our licensing regulator — and only on a need-to-know basis.
You have the right to access, correct, export, and — in certain circumstances — delete the personal data 44pk holds about you. Requests are handled within 30 days. Detailed information about your rights and how to exercise them is set out in Section 9 of this policy.
44pk retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by our licensing authority and applicable law. Account data is retained for a minimum of five years post-account-closure in compliance with anti-money laundering regulations.
1.1 Identity of the Data Controller. For the purposes of this Privacy Policy, the data controller is 44pk — the online gaming and sports betting platform operating at 44pk.ws and all associated subdomains. 44pk operates under an international online gaming licence and is responsible for determining the purposes and means by which personal data belonging to its players and website visitors is processed.
1.2 Scope of This Policy. This Privacy Policy applies to all personal data collected by 44pk through: (a) the 44pk website at 44pk.ws; (b) the 44pk mobile web platform; (c) any correspondence between you and the 44pk support team via live chat, email, or any other communication channel; and (d) any third-party data processors engaged by 44pk in the delivery of its services to you.
1.3 Relationship to Terms & Conditions. This Privacy Policy forms an integral part of the 44pk platform agreement. By registering a 44pk account and accepting the Terms & Conditions, you also acknowledge and accept the data processing practices described in this Privacy Policy. If there is a conflict between this Privacy Policy and the Terms & Conditions on a data-related matter, this Privacy Policy prevails.
44pk collects the following categories of personal data from players and platform visitors. The specific data collected in each category depends on the nature of your interaction with the platform:
| Category | Data Types Included | Collected When |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC or passport number, nationality, gender | Registration and KYC verification |
| Contact Data | Email address, mobile phone number, city of residence (e.g. Karachi, Lahore, Islamabad) | Registration and account updates |
| Financial Data | JazzCash account number, EasyPaisa wallet ID, bank account details (HBL/UBL), USDT wallet address (TRC20), transaction history | Cashier — deposits and withdrawals |
| KYC Documents | Scanned CNIC (front and back), passport bio-page, proof of address documents, source-of-funds documentation where required | Identity verification process |
| Gaming Activity Data | Bet history, game session records, win/loss records, bonus redemption history, responsible gaming tool usage | Ongoing during platform use |
| Technical Data | IP address, device type and operating system, browser type and version, session timestamps, login history | Automatically on each platform visit |
| Communication Data | Live chat transcripts, support email correspondence, complaint records | When you contact 44pk support |
| Marketing Preferences | Email and SMS marketing opt-in/opt-out status, promotion redemption history | Registration and account settings |
44pk does not collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, health data, or data concerning sexual orientation, except where directly relevant to a specific regulatory obligation such as responsible gaming self-exclusion records.
3.1 Directly From You. The majority of personal data 44pk holds is provided directly by you during the registration process, identity verification steps, cashier transactions, support interactions, and account settings updates. You are in control of most of the data we hold because you supply it to us voluntarily.
3.2 Automatically Through Platform Use. When you access the 44pk website or mobile platform, certain technical data is automatically generated and collected by our systems. This includes your IP address, device identifiers, session timestamps, and browsing behaviour within the platform. This data is necessary for platform security, fraud prevention, and compliance with our licensing obligations.
3.3 From Third-Party Verification Providers. Where you undergo identity verification (KYC), 44pk may receive data from third-party document verification and identity confirmation providers. These providers compare the documents you submit against authoritative identity databases. 44pk uses this data solely for verification purposes and does not retain it beyond the period required by anti-money laundering regulations.
3.4 From Payment Processors. When you make deposits or withdrawals through JazzCash, EasyPaisa, HBL, UBL, SadaPay, or USDT TRC20, our payment processors share confirmation and transaction reference data with 44pk. This is limited to what is necessary to match your payment to your account and to maintain accurate financial records as required by our licence.
44pk processes personal data under the following legal bases. For each processing activity, at least one of the following applies:
Personal data collected by 44pk is used for the following purposes. We do not use your data for any purpose not listed here without first updating this Privacy Policy and, where required, obtaining your consent:
6.1 No Sale of Personal Data. 44pk does not sell, rent, lease, or trade your personal data to any third party for their own commercial purposes. This is an unconditional commitment and is not subject to any business arrangement or revenue consideration.
6.2 Operational Third Parties. To deliver the 44pk service, we share limited personal data with the following categories of third-party service providers. All such third parties are contractually bound to process your data only on 44pk's instructions and in accordance with applicable data protection standards:
6.3 Regulatory Disclosure. 44pk may disclose personal data to its licensing regulator, financial intelligence units, or other competent public authorities where required by law, court order, or regulatory direction. 44pk will inform you of such a disclosure where legally permitted to do so.
7.1 What Cookies We Use. The 44pk platform uses cookies and similar tracking technologies to deliver a functional and secure user experience. We use the following categories of cookies:
7.2 Third-Party Cookies. Some 44pk platform features — including live chat support tools and embedded game content — may set cookies from third-party providers. These are subject to the respective third parties' own cookie and privacy policies. 44pk does not control third-party cookie behaviour.
7.3 Cookie Management. You can manage or disable non-essential cookies through your browser settings. Note that disabling strictly necessary cookies will impair your ability to log in and use the 44pk platform. Instructions for managing cookies are available in your browser's help section.
8.1 Technical Measures. 44pk implements industry-standard technical security measures to protect personal data from unauthorised access, alteration, disclosure, or destruction. These include: 256-bit SSL/TLS encryption for all data in transit; AES-256 encryption for stored personal and financial data; firewalls and intrusion detection systems protecting our server infrastructure; regular penetration testing and security audits; and strict access control systems limiting internal data access to authorised personnel only.
8.2 Organisational Measures. In addition to technical controls, 44pk maintains organisational security policies including: staff data protection training; mandatory two-factor authentication for all internal systems access; a formal data breach response procedure; and contractual data security obligations imposed on all third-party processors who handle 44pk player data.
8.3 Data Breach Notification. In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected players, 44pk will notify our licensing regulator within 72 hours of becoming aware of the breach, and will notify affected players without undue delay where the breach is likely to result in high risk to their personal rights.
Subject to the applicable legal framework and certain exceptions required by our licensing obligations, you have the following rights with respect to the personal data 44pk holds about you. To exercise any of these rights, contact the 44pk data team at [email protected] with the subject line "Data Rights Request":
You have the right to request a copy of the personal data 44pk holds about you. We will provide this within 30 days of a verified request, in a readable format at no charge.
You may request correction of inaccurate or incomplete personal data. Some corrections — such as date of birth — may require supporting documentation to prevent fraud.
You may request deletion of your personal data. Note: data required for anti-money laundering compliance must be retained for a minimum period regardless of erasure requests.
You may object to processing based on legitimate interests, including direct marketing. Objections to marketing are honoured immediately. Other objections are assessed on a case-by-case basis.
You may request a machine-readable export of personal data you have provided to 44pk where processing is based on consent or contractual necessity.
You may request that 44pk restricts processing of your data in certain circumstances — for example, while the accuracy of data you have disputed is being verified.
10.1 Retention Principles. 44pk retains personal data for no longer than is necessary for the purpose for which it was collected, subject to mandatory minimum retention periods imposed by our gaming licence and anti-money laundering obligations. When data is no longer required and no legal retention obligation applies, it is securely deleted or irreversibly anonymised.
10.2 Specific Retention Periods. The following retention periods apply to major categories of 44pk player data:
The 44pk platform is strictly for adults aged 21 years and above. 44pk does not knowingly collect or process personal data from individuals under the age of 21. The platform employs age verification procedures at registration — including date of birth confirmation and KYC document checks — to enforce this requirement.
If 44pk becomes aware that personal data has been collected from an individual who is under 21 years of age, that account will be immediately suspended, all associated personal data will be deleted without undue delay (subject to any mandatory retention obligations for fraud investigation purposes), and any funds in the account will be subject to investigation and possible forfeiture.
Parents and guardians in Pakistan who believe their child has accessed the 44pk platform should contact 44pk support immediately at [email protected] with the subject line "Minor Account Concern". 44pk will prioritise such reports and respond within 24 hours.
12.1 Cross-Border Processing. As an internationally licensed online gaming operator, 44pk may process and store personal data on servers and systems located outside Pakistan. This includes the jurisdictions in which our hosting infrastructure, KYC providers, and game software partners operate.
12.2 Transfer Safeguards. Where personal data is transferred to third countries — jurisdictions that may not provide the same level of data protection as Pakistan or the European Economic Area — 44pk ensures that appropriate safeguards are in place. These safeguards include: contractual data processing agreements incorporating standard data protection clauses; transfer to processors operating in jurisdictions with recognised adequate data protection standards; and technical security measures ensuring data is protected to 44pk's required standard regardless of its physical location.
13.1 Opt-In Basis. 44pk sends promotional and marketing communications — including bonus offers, new game announcements, and seasonal promotions — only to Players who have explicitly opted in to receive such communications during registration or subsequently through their account settings.
13.2 Opting Out. You may withdraw your consent to marketing communications at any time by: (a) clicking the unsubscribe link in any 44pk marketing email; (b) updating your communication preferences in your 44pk account settings; or (c) contacting 44pk support via live chat or at [email protected]. Opt-out requests are processed within 72 hours. Note that withdrawal of marketing consent does not affect the lawfulness of processing that occurred prior to the withdrawal.
13.3 Transactional Communications. Regardless of your marketing preferences, 44pk will continue to send you essential transactional communications — including deposit confirmations, withdrawal notifications, account security alerts, and required regulatory communications. These communications are necessary for the operation of your account and cannot be opted out of while your account remains active.
14.1 Right to Update. 44pk reserves the right to update or modify this Privacy Policy at any time. Changes may be required due to amendments to our gaming licence conditions, changes in applicable data protection law, new platform features, or revised data processing practices.
14.2 Notification of Material Changes. Where changes to this Privacy Policy are material — meaning they significantly affect the way 44pk processes your personal data or your rights as a data subject — we will notify registered Players by email to their registered address and via an in-platform notification, with a minimum of fourteen (14) days advance notice before the updated policy takes effect.
14.3 Version History. The effective date at the top of this Privacy Policy identifies the current version. The previous version of this Privacy Policy is available on request from the 44pk data team. Continued use of the 44pk platform after the effective date of an updated Privacy Policy constitutes your acknowledgement of the changes.
15.1 Data Requests and Queries. For any questions about this Privacy Policy, to exercise your data rights, or to raise concerns about how 44pk handles your personal data, please contact the 44pk data team using the email address below. Include your registered 44pk username and a clear description of your request:
15.2 Privacy Complaints. If you are not satisfied with 44pk's response to a privacy concern, or if you believe that 44pk has processed your personal data unlawfully, you have the right to raise a complaint with the relevant data protection authority in the jurisdiction governing 44pk's gaming licence. Details of the applicable supervisory authority are available on request from the 44pk compliance team.
15.3 Escalation Process. Before escalating to a regulatory authority, we encourage you to submit a formal written complaint to 44pk first, as many data concerns can be resolved directly and more quickly through our internal process. 44pk is committed to addressing all privacy complaints fairly and within the timeframes set out in our complaints procedure, which is described in full in the 44pk Terms & Conditions.
Our team is available 24/7 via live chat. Visit the FAQ for common queries, or log in to update your data preferences and communication settings directly in your account.
21+ Only. The 44pk platform is strictly for adults aged 21 and over. Your personal data is protected under this Privacy Policy. For data rights enquiries, contact [email protected]. | © 2026 44pk.